Apple Eyes Car Production by 2024, Says Report

Apple Inc., an American multinational technology company known for its products iPhone and iPad among others, is reportedly planning to move forward with self-driving car technology.

Back in 2014, the company first started designing its own vehicle. Apple then have its automotive efforts which they call the Project Titan. However, the efforts have been drawn back, and in 2019, Doug Field, an Apple veteran who had worked at Tesla Inc., laid off over a hundred people from the team.

According to TechCrunch, the demise of the Apple car was perhaps overstated, as a report from Reuters, the world’s largest multimedia news provider, revealed that the project is still alive.

Apple to Produce Vehicles by 2024

Reuters, on December 22, 2020, reported that Apple targets to produce a passenger vehicle with its “breakthrough battery technology” by 2024. According to the news agency, the third person who has seen the battery design said that it could “radically” reduce the cost of batteries and increase the the range of the vehicle.

However, the news agency has decided not to drop the names of the people who told them details about the project.

Who would Assemble the Apple-branded Car

There is no certainty yet about who would build Apple’s vehicle, but according to Reuter’s sources they expect Apple to rely on a manufacturing partner.

One of the people the news agency has talked to also acknowledge that there is still a chance that Apple may decide to reduce the scope of its efforts to an autonomous driving system rather than selling a car of its own.

The unnamed sources also reportedly warned that delays in relation to the pandemic could push the start of production into 2025 or beyond.

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Source: Reuters, TechCrunch

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