Precise AI-powered background tool launched by Japan-based image-editing service leader, leveraging millions of its best handcrafted images.

TOKYO, Feb. 11, 2022 /PRNewswire/ — Leading Japan-based image editing provider Media Backoffice, Inc., serving 31,000+ clients worldwide since 2006, is launching, an AI-driven fully-automated high-precision background removal tool for eCommerce, graphic designers, and photographers. specializes in products and people images.

Indian production of manual image editing service that trains the AI.
Indian production of manual image editing service that trains the AI.

Media Backoffice, Inc. is originally an outsourcing company, operating a 300-people production in rural India since 2006, processing over 4 million images per year for companies like Rakuten, Dentsu, Electronic Arts, and such.

"With advancement of AI-based tools like, we sought an opportunity to provide a bigger value to customers: we decided to deep-dive into AI development, utilizing our unique advantage," said Ken Watanabe, CEO of Media Backoffice, Inc.

Comparative tests show a significant improvement in resulting quality when using For a catalog of hundreds of products or portraits, will save graphics pros hours of mind-numbing work.

Ken added, "Other companies may design the right algorithm. However, it can’t be very precise without using real images of before and after background removal: it will take these tools years to close the precision gap. They do not have legal access to the library of manually completed top-quality jobs where the background was removed and verified by trained humans."

"We built our own data cataloging platform for machine learning by hand-selecting 1.5 million best-among-the-best diverse images. We trained the AI with NVIDIA A100 80GB GPUs while leveraging Human-In-The-Loop approach to validate results and provide feedback to AI," said Yoshi Niizuma, the CTO of offers free testing for everyone during initial beta launch. Free promotion will end as soon as enough satisfied customers prove its market fit. will also be available as an Adobe Photoshop plugin on Adobe Exchange. Professional photographers, graphic designers, and eCommerce store owners are welcome to test Made-in-Japan quality for free and leave feedback.

About is an AI-powered instant, precise background removal tool for product and people images. It reduces work for eCommerce merchants, graphic designers, and photographers from the need to manually remove background or do touchups, reducing tedious tasks and routine burnout, helping them focus on truly creative work.


Name: Yingtong Quek

Title: Marketing Director

Address: 2-1 Kanda-Awajich?, Chiyoda-ku, Tokyo 1010063 Japan

Email: [email protected]

Phone number: +81-96480033


Vince is a tech geek, has a passion for sharing knowledge and loves to tinker with different gadgets. Whenever he gets a new gadget he just open the box and figure out how the gadget works without reading the manual.

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