How Do You Pronounce GIF? #JIFvsGIF


It’s understandable if you’re still confused about how to really pronounce the word GIF. Is it with a soft G or a hard G? Well, Jif, a brand of peanut butter, might be the key to settle the great debate as they release limited-edition peanut butter jars of GIF Peanut Butter. Obviously, the peanut butter brand is pronounced with a soft G but what about GIF? Some people pronounce it the way they pronounce Jif and some say it otherwise.

What is GIF?

Just in case you’re still wondering what everyone else is debating about, before jumping into figuring out how to properly pronounce the word GIF, better know what it actually is. The term GIF stands for Graphics Interchange Format, and yes, it’s the looping, moving image format that you often see all over the internet these days.

How to Pronounce GIF?

A screenshot of the pronunciation of GIF from

According to Merriam-Webster, it’s both.

A screenshot of the pronunciation of GIF from Merriam-Webster.

According to Steve Wilhite, it’s Jif.

That’s right, there’s a word about this from the GIF creator himself! Steve Wilhite, the creator of Graphics Interchange Format, said it himself upon receiving his Webby Award in 2013, “It’s pronounced JIF, not GIF.” Even with Steve Wilhite’s five-word statement, how come there’s still a debate? Oh well, can’t blame those who are siding Gif pronunciation since the word Jraphics doesn’t sound right, right?

According to Jif Peanut Butter

Well, do you ajree… I mean agree with Jif?

Did Jif’s stand really put a lid to the debate or did it put a spark into it? Well, either way, since a lot of people are already talking about the proper pronunciation once again, you might also want to take sides as well. So which side you’re on #JIFvsGIF? Let us know in the comment section below. Or well, if you aren’t a fan of debates, you can just go say it as “G… I… F…” since you can never go wrong with pronouncing it letter by letter… at least for now. 

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