Secretlab and Warner Bros. Consumer Products celebrate 10 years of Game of Thrones with the Secretlab ‘Iron Anniversary’ Edition chair

Together with the limited-edition ‘Iron Anniversary’ pillow, fans will be able to own a one-of-a-kind set of collector’s items that celebrate the 10th anniversary of the most-awarded show in Emmy Awards history.

Sit on your very own Iron Throne with the exclusive Secretlab Game of Thrones Iron Anniversary Edition chair, designed by multi-award-winning gaming chair specialist Secretlab and longtime partner Warner Bros. Consumer Products. Created specially for Game of Thrones fans who are House-agnostic and do not pledge loyalty to any of the Great Houses, it is the perfect companion for those who miss the iconic HBO original series.

The exclusive Iron Throne design pays homage to the defining icon of the series and the years-long power struggle between the houses. Available through a very limited one-time run1, the chair is a unique collector’s item that commemorates the enduring legacy of Game of Thrones and its entrenchment in popular culture, even 10 years after the first episode aired. Fans can also complete the set with the Secretlab Game of Thrones Iron Anniversary Edition Lumbar Pillow2, designed specially to complement the official chair with black velour and steel gray thread.

Game of Thrones is the most-awarded series in Emmy Awards history and one of the biggest and most iconic TV shows of all time, setting record viewership numbers for HBO. In the US alone, the series finale drew 19.3 million viewers, an epic culmination of one of the most defining global pop culture phenomenons of the last decade. In Southeast Asia, all eight seasons are available on HBO GO and it is still one of the most watched shows on the streaming service.

The limited edition ‘Iron Anniversary’ chair and pillow come on the heels of the Secretlab Dark Knight, Birds of Prey, The Joker, and Mortal Kombat Edition chairs.

1 Respective regional pricing can be found at https://secretlab.co/gameofthrones at launch.

2 The Iron Anniversary Edition Lumbar Pillow does not come with the chair and will be available for purchase separately.

Secretlab Game of Thrones Iron Anniversary Edition chair

Taking cues from the Iron Throne, the chair features intricate embroidery of the swords that make up the throne on the backrest. Further detail is stitched onto the side wings — swords rise above the user’s shoulders, creating the effect that they are sitting on the Iron Throne themselves.

Upholstered in Secretlab’s new and improved PRIME™ 2.0 PU leather and featuring a generous, supportive layer of patent-pending cold-cure foam, the Secretlab Game of Thrones Iron Anniversary Edition chair allows fans to step back into the world of Westeros in comfort and rule over the Seven Kingdoms — or any competition they may face in game.

Secretlab Game of Thrones Iron Anniversary Edition Lumbar Pillow

The Secretlab Game of Thrones Iron Anniversary Edition Lumbar Pillow will allow Game of Thrones fans to immerse themselves in the epic narrative behind their favorite TV show and elevate their setup with a complete set of Iron Anniversary commemorative pieces, designed by Secretlab and Warner Bros. Featuring the sigils of House Stark, Lannister, Targaryen,  Baratheon and Tyrell stitched on black velour, the lumbar pillow is a nod to the houses who play the game of thrones.

Said Ian Ang, co-founder and CEO of Secretlab:

“I remember being hooked on the very first episode of Game of Thrones 10 years ago. The show is a personal favorite of mine and many others at Secretlab. We love how the show pays so much attention to its set design and lore — that’s something we can really relate to. We had pre-orders booked up to three months ahead when we launched the world’s first Game of Thrones gaming seats back in 2019, and we’re thrilled to now give fans something special to remember their favorite show by. With the Secretlab Game of Thrones Iron Anniversary Limited Edition chair, I think the Iron Throne just got a lot more comfortable!”

Said Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea:

“To help celebrate this landmark anniversary, there can be no better time for our fans to secure an Iron Throne. Game of Thrones is one of those once-in-a-generation TV experiences, and Secretlab has created an ultimate tribute.”

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