What is Programmatic Digital Out-of-Home (pDOOH)?

Programmatic Digital Out-of-Home (pDOOH) is an automated way to buy and manage digital advertising displayed in public spaces, such as metros and billboards, allowing advertisers to target audiences in real-time.

Where was the first pDOOH launched in Asia?

The first pDOOH was launched at Sheung Wan Station in Hong Kong in January 2022.

When will pDOOH be available across all MTR lines?

Programmatic trading on MTR advertising for all lines is expected to be ready by mid-April 2022.

JCDecaux Transport: First Metro in Asia to launch Programmatic Digital Out-of-Home (pDOOH)

TechAdmin March 23, 2022 in Technology - 1 Minute

HONG KONG, March 23, 2022 /PRNewswire/ — First Metro in Asia to launch Programmatic Digital Out-of-Home (pDOOH), first launched at Sheung Wan Station in January 2022. Programmatic trading is now ready at the entire Island Line and will be ready at MTR* advertising all lines in mid April 2022.

*MTR advertising refers to advertising at Kwun Tong Line, Tsuen Wan Line, Island LinJCDecaux Transporte, Tung Chung Line, Tseung Kwan O Line, South Island Line and Disneyland Resort Line.

For more information, see our complete guide on CLPS Incorporation Reports Financial Results for the Second Half and Full Year of Fiscal 2022.

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Vince is a tech geek, has a passion for sharing knowledge and loves to tinker with different gadgets. Whenever he gets a new gadget he just open the box and figure out how the gadget works without reading the manual.

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