CSafe Global makes strategic addition to its senior leadership team bringing Bridget Johnson on board as the SVP of Marketing
DAYTON, Ohio, Jan. 20, 2022 /PRNewswire/ — CSafe Global, the innovation leader in temperature-controlled container solutions for the transport of life-enhancing pharmaceuticals, announced today that Bridget Johnson has joined the company’s senior leadership team as Senior Vice President of Marketing.
Ms. Johnson brings to CSafe more than 25 years of upstream and downstream marketing expertise, having led multiple global marketing teams for industry-leading biopharma and life sciences organizations. In this newly created role, she will lead CSafe’s integrated global marketing strategy, including development of global brand and portfolio positioning, thought leadership, omnichannel demand generation, and an enhanced digital client experience.
Creation of the role was driven by CSafe’s aggressive long-term strategy. The company has consistently delivered strong year-over-year growth and has increased its share in the rapidly growing pharmaceutical cold chain market. In December, CSafe completed the acquisition of Softbox Solutions, a leader in passive shipping solutions. The combined company has the most comprehensive suite of thermal shipping solutions in the market.
"Our rapid growth, combined with our recent acquisition of Softbox, necessitated the need to add a highly experienced marketing executive to help us reach the next level of market leadership," said CSafe CEO, Patrick Schafer of the decision to add the new role.
"Bridget has considerable experience in both the pharmaceutical and life science industries, having built and led multiple world-class marketing organizations," Schafer continued. "Her expertise in strategy, branding and demand generation is a perfect combination to help move CSafe into the future."
Prior to joining CSafe Global, Ms. Johnson held global marketing leadership roles with Thermo Fisher Scientific, Covance Laboratories and Baxter International. In her most recent role as Vice President of Global Marketing at Metabolon, she was responsible for portfolio and product marketing, demand generation and reputation management globally. Ms. Johnson earned her MBA from Northwestern University’s Kellogg School of Management and her BA in Journalism from Marquette University.
"CSafe and the cold chain industry have huge potential for growth," said Johnson. "It’s an exciting time to join the company and help make an impact."
Global Marketing Communications
About CSafe Global
CSafe Global provides end-to-end thermal shipping solutions to the pharmaceutical and life science industries worldwide. An industry innovator, CSafe provides AI-enabled lease forecasting to ensure active container availability and real-time shipment visibility for customers to monitor shipments and intervene to preserve a payload when needed. CSafe offers industry-leading maintenance and reuse programs for active and passive containers providing superior product performance and alignment with customer sustainability objectives. With a presence in 150 countries, 24/7 support and 100% container availability, CSafe is well-positioned to be the partner of choice in the cold chain. csafeglobal.com