A series of promotional events and launches start the two-year countdown to Hangzhou’s sporting showpiece
HANGZHOU, China, Oct. 10, 2020 /PRNewswire/ — A news report from China Daily:
The 19th Asian Games Hangzhou 2022 will be held from Sept 10 to 25, 2022 in Hangzhou, capital of East China’s Zhejiang province. China Daily is teaming up with the organising committee of the Games to spotlight the preparation for and facts about the Hangzhou Asian Games.
Preparations for the 19th Asian Games Hangzhou 2022 are already in full swing and the Hangzhou Asian Games Organising Committee has held various activities to celebrate the two-year countdown in September.
A canoeing relay was held on Sept 6 in Hangzhou, host city of the Games, as a "teaser" to the celebration.
Five hundred canoe enthusiasts from all walks of life, led by famous athletes and representatives, set off from the Qiantang River in Hangzhou, and completed the relay through the waters of Qiandao Lake, the Xin’an River and Fuchun River across several counties of the city.
In each section, a team of 19 participants served as leading navigators, symbolizing the aspiration for the Hangzhou Asian Games.
Among them was 11-year-old Shen Xuanhong, who led the way through the Qiandao Lake section.
Despite his young age, he has been canoeing for three years.
"It usually takes me at least an hour and a half to get this far, but this time I finished in less than an hour."
"There were thrilling moments, like encountering big waves and getting hit by another boat, but overall it was pretty good," said Shen, gasping and smiling after completing the 7-kilometer course. Former two-time Olympic canoeing champion Meng Guanliang called on the public to live a green and healthy life during the relay event, adding that such events help more people develop a better understanding of aquatic sports, as well as of the Asian Games as a whole.
In addition to Hangzhou, Zhejiang’s other co-hosting cities of Ningbo, Wenzhou, Jinhua, Shaoxing and Huzhou also staged aquatic sports competitions and other sports-themed activities.
They were accompanied by events held across the province in cities, such as Jiaxing, Quzhou, Zhoushan, Taizhou and Lishui.
As part of the two-year runup to the event, on Sept 12, a garden party kicked off on the Hubin Pedestrian Street around the scenic West Lake in the city.
Plush toys of Feifei, the mascot for the 4th Asian Para Games, were also launched to the market that same day.
In addition, as a hit on the street, Hushang livestreaming space, China’s first outdoor 5G livestreaming studio, was designated as the livestreaming area for the Asian Games’ officially licensed products.
To date, more than 300 licensed products across nine categories have been launched for Hangzhou 2022, most of which were displayed at the garden party.
All official prestige partners of the Hangzhou Asian Games set up themed exhibition areas along the street, such as China Mobile, Alibaba and Hangzhou-based automaker Geely. For example, visitors can experience augmented reality soccer, watch the Asian Games using virtual reality technology, and watch the Asian Games live in HD at the 5G space station set up by China Mobile.
Alibaba Group’s Tmall platform also set up a booth to promote its online running event on Taobao, an online shopping app. Users can record their steps as they go about their daily routine, and for each 5 kilometers they achieve, they can win an Asian Games souvenir.
Furthermore, on Sept 22, HAGOC unveiled the sports pictograms for the Games, and initiated a global appeal for the slogan of the volunteers.
The sports pictograms, covering 40 sports and 59 disciplines, adopted the same design style as the Games’ emblem "Tides Surging", featuring smooth lines and dynamic graphics.
"The idea is derived from a kind of fete in ancient China and I hope more people will come to understand that the Asian Games is not only a competition, but also a gathering and networking event," said Yuan Youmin, designer of the pictograms and an associate professor at the China Academy of Art.
They will be employed in a variety of scenarios, including competitions, venue signs, public relations campaigns, broadcasting and souvenirs.
The HAGOC also started a global appeal for the slogan of the volunteers. Applicants can submit their proposals online, by post or on-site at the HAGOC office over the next five weeks.
Sept 22 also saw the launch ceremony for an Asian Games-themed documentary, which will take four Asian Games-related figures as its four leading characters, including former world badminton champion Li Lingwei, the Beijing Asian Games’ torch designer Bo Feng, Asian Games souvenir collector Wang Xiaowen and Wu Zike, who was the first person in the city to donate funds for the Hangzhou Asian Games.
"SMART HANGZHOU 2022", the first one-stop digital mini-program in Asian Games history, was released on the same day. Available through the Alipay app, it offers information on six aspects of the Games, featuring tickets, food, accommodation, transportation, famous scenic spots and shopping information in Hangzhou and other co-hosting cities. The HAGOC will take full advantage of the city’s strength in the digital economy sector in a bid to hold a smart Asian Games, said Chen Weiqiang, deputy secretary-general of the Games’ organising committee and vice-mayor of Hangzhou.
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