Native Ad Network “popIn Discovery” Exceeds 10 Billion Monthly Page Views

New milestone for Asia’s largest native ad network

BANGKOK, Aug. 7, 2020 /PRNewswire/ — popIn Inc. (Headquarters: Minato-ku, Tokyo; President: Tao Cheng, hereinafter referred to as popIn), which operates the largest native ad networks in Asia called "popIn Discovery" and "popin Discovery Global", has announced that it has reached a new milestone of 10 billion monthly page views in July 2020.

popIn Discovery, which is focused solely on Japan, and popIn Discovery Global, are one-stop native ad platforms that together cover Japan, South Korea, Greater China, Malaysia, Thailand, Singapore and Indonesia. The platforms offers multilingual ad management services and settlement in Japanese Yen. By partnering with local media sources in each area, the popIn Discovery networks enable advertisers to secure high-quality placements and localized ad creatives that match the cultural tastes of different audiences.


* popIn Discovery is a native ad network that offers ads in the format of "recommended articles". Because these content-type advertisements closely match the subject matter of an article, they can be used to enhance brand recognition for companies and products.

Features of popIn Discovery Global (

Asia’s biggest native ad platform
Operational scope: Japan, Korea, Greater China, Malaysia, Thailand, Singapore and Indonesia.

PopIn accepts payments in Japanese Yen for advertisements in Greater China, South Korea, Malaysia, Thailand, Singapore and Indonesia.

* Advertising costs will be converted based on the current exchange rate.

Support for multilingual account management
Currently, we support Traditional Chinese, Simplified Chinese, Korean, English, Thai and Indonesian.

Analysis index
In order to measure a user’s satisfaction with the content of an article, it is necessary to understand the read status of the article (whether or not it has been read carefully). PopIn’s "READ (*)" algorithm determines whether or not the article content is viewable by a user, and measures the read status based on the elapsed read time and the amount of information in the article. This proprietary method offers a clear estimation of the amount of content that is actually being read as opposed to being skimmed past.

*In August 2015, READ patents were granted in Japan, Korea, and Greater China. Patent number: Patent No. 5797871

Other info

  • PopIn has offices in Japan, Greater China, South Korea, Thailand, Singapore and Indonesia, and can support creative and distribution planning tailored to the entire Asian market.
  • Creative translation is also available as an option.

popIn Corporation Company Profile
Head office location: Roppongi Hills Mori Tower 39th floor, 6-10-1, Roppongi, Minato-ku, Tokyo
President: Tao Cheng   
Established: July 2008
Company URL:

Main business mission and scope: With the mission of making information more intelligent, we have developed and sold "popIn Discovery", a content discovery platform that supports native advertisements, and the world’s first projector ceiling light "popIn Aladdin", as an IoT business starting in 2017. Currently, we are developing a new AI-powered image recognition service called "popIn Action".

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