Indonesian Start Up the Shonet, Launches Social Commerce Providing New Stimulus for Fashion and Beauty Players to Survive the Pandemic Period

JAKARTA, Indonesia, Sept. 9, 2020 /PRNewswire/ — The COVID-19 pandemic has an impact on the continuity of the entire industry, including in the realm of fashion and beauty. In the midst of a challenging situation for industry players, the Shonet as a digital company based for social commerce focuses on supporting the fashion and beauty industry to play a role in providing a stimulus that can boost industrial productivity through the online social commerce platform.

the Shonet where you can Shop and Earn
the Shonet where you can Shop and Earn

Elisabeth Kurniawan, CEO of the Shonet Indonesia, explains that one of the ways to move the national economy is through digital transactions. Therefore, on August 18 the Shonet launched a share and earn service for users to purchase as well as get the opportunity to earn commissions.

“Using a referral system, consumers will get a commission every time they invite their friends to buy products that are in the Collection feature which they have created. The clothing collections and/or beauty products which consumers share with their friends are the official product collections from brands that have joined to become partners at the Shonet,” Elisabeth said in her official statement, today.

The Shonet uses an affiliate program to power the social commerce ecosystem. If the Shonet customer invites other people to shop at the Shonet, he will get a commission instantly. The sales commission can even be cashed out right away. That way, the more friends are invited to shop at The Shonet, of course, the more commissions they will receive.

For shipping and payment services, the Shonet has collaborated with the best logistics players in Indonesia such as Ninja Xpress, SiCepat Ekspress, and Paxel. The presence of the Shonet is also a path for the fashion and beauty industry to survive the COVID-19 pandemic, where people’s mobility is limited.

“It has become our mission to create a platform that can support the local fashion and beauty industry through our community. In this challenging time, it is not only we can together improve the digital economy through our platform but also improve the brands that have joined to continuously increase their sales,” added Elisabeth.

Despite the surge in transactions, the Shonet still applies strict curation to brands that are willing to join. One of the considerations is measuring consumer interest in buying these products. For beauty products, the Shonet ensures that it has obtained BPOM permission so that its authenticity and safety are guaranteed.

As information, on August 18, launched social commerce which is also a part of celebrating Indonesia’s independence day. The event was supported by several brand partners who are members of, such as Hush Puppies, Noche, Noir Sur Blanc, the Bath Box and many more.

As of July 2020, there are more than 3 million users with 500 fashion and beauty brands that are members of the Shonet ecosystem. Several big brands, both local and international have also joined as partners, including the Bath Box, Noir Sur Blanc, Casio, Noche, Hush Puppies, Rinda Salmun and many more.

Elisabeth said that every week, there are the addition of 30 new brands, and will continue to grow in the future. With a specific target audience and social activities in it, she is optimistic that every brand incorporated in it will grow positively even in the midst of difficult situations.

“The more brands that join, the more we empower SMEs to grow, along with the more we can help our users earn income, we can grow stronger together,” she concluded.

For those who are curious and cannot wait to shop and earn commissions, please immediately visit the Shonet’s website to try the latest and unique shopping experience.

About the Shonet:

The Shonet (short for Shopping Network) is a social commerce platform founded in 2017. Through the new social commerce feature launched on August 18, 2020, the Shonet invites consumers to buy and get commissions from each purchase via a unique link for users. As a social commerce, the Shonet presents a collection of fashion and beauty products from trusted local and international brands according to the latest trends in clothing and women’s beauty products. For more information, please visit

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