Google Officially Acquires Fitbit

It was officially announced by Google that it has completed its acquisition of Fitbit.

“For more than a decade, Fitbit has helped people around the world live healthier, more active lives. A clear pioneer in the industry, Fitbit built a vibrant community of more than 29 million active users by creating amazing wearable devices and immersive wellness experiences. Today, I’m excited to announce that Google has completed its acquisition of Fitbit and I want to personally welcome this talented team to Google.”

-Rick Osterloh, Senior Vice President, Devices & Services |Google

Google added, “This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy.”

The social media giant also mentioned that they are working with “global regulators on an approach which safeguards consumers’ privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won’t be used for Google ads and this data will be separated from other Google ads data.”

Here’s a statement from Fitbit CEO James Park’s letter:

“I’m writing today to let you know that Fitbit is now officially part of Google. It’s an incredibly exciting moment for us as a company and for our Fitbit community of users around the globe. “

Source: Google, Fitbit

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