MANILA, PHILIPPINES (August 14, 2018) — Artificial Intelligence (AI) has been in the forefront of science fiction, with pop culture constantly creating literature in all forms and with its fans reverently following it. Who would have thought that, one day, it would all to come to life. AI is now everywhere: from neural networks that constantly learn from their environment, to the social media algorithms that decide what you see in your news feeds. In fact, even small items such as your smartphones have also employed this awe-inspiring tech.

The ZenFone 5 and ZenFone 5Z has been widely celebrated for their spectacular AI Camera performance with a high DxOMark score of 90 points. The two devices were also crowned as the Intelligent Siblings,thanks to their wide range of AI capabilities and features. So what exactly makes these smartphones smarter than usual?

Here are five things that the ZenFone 5 and ZenFone 5Z have already thought about way before you:

A CAMERA THAT NOT ONLY THINKS FOR YOU, BUT ALSO LEARNS FROM YOU

Your smartphone is often your go-to camera when capturing everyday moments: the friends you’re with, the food you eat, and the places you go to. That is why ZenFone 5 and ZenFone 5Z both employ a 12MP Sony IMX 363 rear camera, which produces stunning shots every time, making for an amazing photography experience. While it’s important to have a great camera system, the ZenFone 5 and ZenFone 5Z’s PixelMaster camera takes it a whole lot further.

AI and machine learning is built in to the ZenFone 5 and 5Z. You can simply point your ZenFone’s camera into any subject and it will automatically recognize what you’re shooting. Based on 16 types of scene detection, the ZenFone 5 and ZenFone 5Z will automatically apply the necessary adjustments for the perfect shot. The gallery can even sort you photos based on what scene was detected, as well as who the people in the photo are, saving a whole lot of hassle compared to sorting them manually.

Of course, everyone has their own style when it comes to photography, and the ZenFone 5 and ZenFone 5Z can actually learn from your preferences using AI Photo Learning. By taking further advantage of their machine learning capability, your ZenFone can present you with two versions of a photo that you shot, making you choose which version you want best. Depending on your choice, your ZenFone will automatically apply those settings on future photos. Talk about getting that favorite filter perfect every time!

BOOSTED PERFROMANCE, WHENEVER AND WHEREVER

While modern smartphones are usually snappy when it comes to normal day to day tasks, there are times when you wish your device could go the extra mile and get that needed speed boost when playing games or when simply trying to get the job done faster.

At the push of a button, ASUS’ exclusive AI Boost Technology intelligently determines your apps’ and games’ performance requirements, to ensure that the ZenFone 5 and ZenFone 5Z can keep up with the increasing demand for power.

SMART MULTITASKING, FOR YOUR PRODUCTIVITY

The ZenFone 5 and ZenFone 5Z’s AI capabilities can even help with multitasking. ASUS’ AI-improved OptiFlex technology helps to maximize the performance of your device’s RAM, automatically keeping frequently-used apps in the memory as long as possible to prevent longer waiting times when an app is loading. This means you can get more things done much faster.

SECURITY POWERED BY ARTIFICIAL INTELLIGENCE

Security and privacy has always been a major concern about smartphones. Thankfully, the ZenFone 5 and ZenFone 5Z add another layer of security with biometrics such as fingerprint and face scanning technology to keep your smartphone secure. No need for lengthy passwords and PINs!

Face detection technology on the ZenFone 5 and 5Z is also powered by AI, taking advantage of machine learning to help accurately detect your face in less than 0.1 seconds. You can even use face detection to lock confidential documents, apps, or hidden folders, which makes this a secure and reliable way to secure your data.

BATTERY ALL DAY, EVERY DAY!

Everyone hates it when their smartphone’s batteries get drained, and for good reason: you can easily spend a good two hours charging up a regular smartphone’s battery to full. With the ZenFone 5 and ZenFone 5Z, AI boosts your charging speed to ensure that smartphone is always ready for action whenever you need it. Just look for the + icon to see AI Charging at work, and you know that your smartphone will be ready for action again in no time.

When the phone is plugged in at night, AI Charging also helps keep your battery in good shape. By learning your daily wake-up schedule, your ZenFone 5 and ZenFone 5Z ensure that it achieves full charge just before you wake up, avoiding long periods at 100% charge and helping prolong your battery’s lifespan.

MARKET AVAILABILITY

The addition of AI technology on the ZenFone 5 and ZenFone 5Z has kept it on the forefront of the smartphone technological revolution, creating a phone that both thinks for, and learns from you, the user, in order to create a better and more secure smartphone experience.

Get ASUS’ most intelligent phone ever, the AI-powered ZenFone 5 and ZenFone 5Z, with cameras that think and learn from you – for only PHP 19,995 and PHP 29,995, respectively.

Want hassle free purchase? Visit the official ASUS Lazada Store and get the best deals about ZenFone and other ASUS products.

Learn more about this incredibly powerful product by visiting ASUS Philippines’ website, official Facebook,Instagram and Twitter pages and the ZenTalk forum for more updates.