Adspark forms strategic partnerships with Wootag and Tracx

Digital marketing solutions firm AdSpark has entered into strategic partnerships with globally-renowned digital companies to help change the landscape of digital advertising in the Philippines. Through its partnership with Wootag and Tracx, AdSpark would be able to offer the Philippine advertising market a more immersive experience and highly-intensive analytics.  AdSpark is a mobile-first and innovative data-driven digital marketing solutions firm wholly-owned by leading telecommunications company Globe Telecom. “The growth of digital marketing in the Philippines has become substantial, where video and social analytics are at the forefront. Wootag and Tracx,…

Globe revolutionizes mobile video viewing with the all-new GoWATCH

Globe Telecom, introduces yet another game-changing offer that transforms the way people enjoy and consume video content on mobile with the launch of its latest offer GoWATCH. On the heels its of revolutionary offers such as MyLifestylePlan, GoSAKTO, and GoSURF, GoWATCH is the telco’s newest service for its prepaid and postpaid customers that allows you to watch hours of content without worrying about using up your data allowance. GoWATCH allots a separate data allocation dedicated for streaming on popular platforms Netflix, YouTube, Tribe, HOOQ, NBA, Cartoon Network, and Disney Channel…

Three ways that big data, the cloud and AI can accelerate digital transformation for Philippine businesses

The age of intelligence is here. Today there is an immense opportunity for enterprises to differentiate themselves from the competition by leveraging big data and advanced analytics solutions. This was the key lesson learned at Data Amp, an online event staged by leading enterprise cloud provider Microsoft. At the event, Scott Guthrie, executive vice president, Microsoft Cloud + Enterprise, and Joseph Sirosh, corporate vice president, Microsoft Data Group, demonstrated the possibilities offered by big data and cloud technology, and provided insights on how innovation in data, intelligence and analytics help…

CES Asia Sets Record for Size, Innovation & Connectivity across 19 Product Categories

The third annual CES Asia concluded today, surpassing last year’s show in attendance and exhibit space, reinforcing the event as the premier showcase for the consumer technology industry in the Eastern Hemisphere. Since its launch in 2015, CES Asia has doubled in size as more than 450 exhibiting companies from 22 countries, regions and territories exhibited across a show floor that covered a record 40,000 gross square meters, expanding from four exhibit halls in 2016 to five this year. CES Asia is owned and produced by the Consumer Technology Association…

Globe Telecom’s Rogue One ad dominates Asia-Pacific Tambuli Awards 2017

Globe Telecom continues to garner recognition for its acclaimed advertisement for Rogue One: A Star Wars Story, entitled “Mask”. After its recognition at the prestigious Brand Film Festival New York, at the local Kidlat creative awards, and at last week’s PANAta Awards, Globe most recently received six more citations, this time from the Asia-Pacific Tambuli Awards 2017. The telco’s winning campaign took home one of just five Grand Prix awards for the Media, Branded Content and Entertainment category. The rest of its recognitions included a Gold award for Media, Video…